BEST SELLING CAPS
FALL WINTER 2026
It started where the mountains meet the morning light. Fresh espresso, crisp alpine air, and the first gondolas climbing through the Dolomites as the valleys slowly came to life. FW26 from Pica Pica isn’t about skiing. It’s about everything that happens around it. Long lunches in mountain huts, late afternoons on sunny terraces, village cafés, hotel bars, and the people you meet somewhere between the first lift and the last drink.
Born to swim, forced to ski. Our Mediterranean soul simply found a new backdrop. Heavy knits replace linen, wool replaces cotton, but the mindset never changes. We still chase warmth—only now it’s found in good company, rich espresso, wooden chalets, and golden winter sunsets reflecting off snow-covered peaks.
Dolomiti Social Club is a uniform for those who treat the mountains the same way they treat the coast: never in a hurry, always outdoors, and forever searching for the next unforgettable table, conversation, or view. Because winter should feel just as colourful as summer—it just happens to wear a little more wool.
Pica Pica is a Scandinavian brand with a Mediterranean state of mind. Born from the idea that clothing should feel like a vacation — effortless, curious, and quietly confident — we blend Scandinavian minimalism with the color, warmth and playfulness of the south. What began as a line of sun-faded dadcaps and printed tees has evolved into a full ready-to-wear universe — spanning outerwear, knitwear, trousers and accessories. Each piece is designed to move seamlessly between city life, slow days by the sea and crisp mornings in the mountains.
Pica Pica has always been more than clothing. At our core lies storytelling — a deep desire to build worlds, not just wardrobes. Every season begins with a destination: a place, a feeling, a moment in time. Sometimes it’s a beach where the days stretch long and soft. Sometimes it’s a winding mountain road where the air feels sharper and the colours deeper. With our roots in Scandinavia and our heart close to the Mediterranean, we often return to sunlit coastlines and places where life moves gently in its own pace.